White paint is having a years-long moment in the spotlight, and its popularity might just keep going—but this popular paint color isn’t just pretty. You may not have been able to quite put your finger on it, but white paint does a few things for its surroundings that other paint colors don’t. Call these benefits visual effects or design principles or white paint superpowers; they are one of many reasons you see white paint so often, and likely have helped white paint stay so popular for so long.
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