Our Design Philosophy

Design is our first, second and third nature. It inspires every choice, informs every idea and breaks every tie. And while it thrills our souls, good design is not subjective; there are rights and wrongs and because we know the difference, we build homes that are as perfect for posting as they are perfect for people. It’s by listening to and learning from homebuyers that we create the thoughtful design that has become the Ashton Woods hallmark: homes that are the beautiful backdrops for the memories made inside.

We ground decisions in objective design principles

Designing with balance, harmony and rhythm makes our homes feel both dramatic and intimate at once: the perfect backdrop for everyday moments 

We curate thoughtful, inspired interiors

The world is overwhelmed by choices; here you’ll work with the design touches our seasoned designers have hand-selected as the most beautiful, surprising and unique.

We cherish the magic of everyday moments

Honoring how design-lovers love to live has guided our signature style, because design doesn’t wow in a vacuum–it lives its best life through the shared experiences of the people who enjoy it.  

We could not have done it without Ashton Woods! Thank you for your amazing design eye and expertise.

Design with a Point of View

Great design isn’t subjective. It’s carefully crafted around time-tested principles — and around you. Here’s how our designers combine the art of interior design with your aesthetic and lifestyle to build beautiful homes.