Our Design Philosophy

Design is our first, second and third nature. It inspires every choice, informs every idea and breaks every tie. And while it thrills our souls, good design is not subjective; there are rights and wrongs and because we know the difference, we build homes that are as perfect for posting as they are perfect for people. It’s by listening to and learning from homebuyers that we create the thoughtful design that has become the Ashton Woods hallmark: homes that are the beautiful backdrops for the memories made inside.

We ground decisions in objective design principles

Designing with balance, harmony and rhythm makes our homes feel both dramatic and intimate at once: the perfect backdrop for everyday moments 

We curate thoughtful, inspired interiors

The world is overwhelmed by choices; here you’ll work with the design touches our seasoned designers have hand-selected as the most beautiful, surprising and unique.

We cherish the magic of everyday moments

Honoring how design-lovers love to live has guided our signature style, because design doesn’t wow in a vacuum–it lives its best life through the shared experiences of the people who enjoy it.  

We could not have done it without Ashton Woods! Thank you for your amazing design eye and expertise.

The Ashton Woods Collections

Our Collections, curated by our own designers, are easy-to-love design styles that give your home the Ashton Woods Designer touch–without having to pick every fit and finish yourself. With a wide variety of styles, every Collection of countertops, cabinets, flooring and tile comes with its own vibe; browse them all and find the one that speaks to you.

View Our Collections

The Studio by Ashton Woods

The Studio is where inspiration and collaboration come to life.  Here, you’ll work side-by-side with an Ashton Woods designer to discover your style, get inspired by the latest in design-forward finishes, and hand-select the personalized touches for a home that simply says… “wow”.

Explore the Studio