Last Updated 02/24/2016
OUR COMMITMENT TO PRIVACY
COLLECTION OF INFORMATION
Ashton Woods Homes' primary goals in collecting personal information about you are, first, to give you an efficient, meaningful, enjoyable, and personalized website experience and, second, to facilitate the development of new products and services relevant to consumers like you. Personal information also allows us to provide better service to you by tailoring our communications to match your interests, allowing us to deliver more of what you want and less of what you don't want. For example, we can use your personal information to:
- help make the Site easier for you to use by not having to enter information more than once;
- help you quickly find information, products, and services;
- help us create content that is most relevant to you and improve our sites and offerings;
- alert you to new information, products, and services that we offer; and
- to respond to your requests and process transactions that you may request.
The types of information we gather include:
1 - Information you explicitly provide
In order to establish your account, sign up for email alerts, contact Ashton Woods with questions about our communities, or participate in various online programs offered through AshtonWoods.com, you will be asked to provide certain personal information to us such as your name, mailing address, e-mail address and phone number. If you have purchased a home from Ashton Woods, we may also ask for your community and closing date. You can choose not to provide this information, but as a result you might not be able to participate in some of our services or offerings.
2 - Information we automatically collect
- Third-party cookies and tools. We may work with service providers and advertising networks to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness and track user activities across different websites over time. Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by Ashton Woods. You may opt-out of having cookies placed on your device at any time. Please refer to your browser Help instructions to learn more about cookies and how to manage their use. We also may use outsourcing programs, such as Google Analytics, to assist us in analyzing data to better understand traffic to our websites, to tailor our websites and for advertising purposes. If you would like to opt-out of Google Analytics, please click here for additional information and instructions from Google about how to do so. We may use Google and other third-party advertising companies and advertising networks to serve ads and collect information when you visit our websites. These companies may use information about your visits to this and other websites over time in order to provide advertisements on this and other websites about goods and services that may be of interest to you. With Google, for example, we may use several Google offerings, including Adwords and Remarketing as part of our online advertising efforts. For more information about how these Google advertising tools work, click here. These offerings may use Google-generated identifiers to facilitate advertising to you on multiple devices you use to access applications or webpages in conjunction with a Google account (such as a laptop, desktop, and/or a smart phone). In addition to the Google Analytics opt-out described in above, Google also has a mechanism that allows individuals to customize their advertising preferences. For more information, please click here.
- Some Internet browsers offer what often are referred to as "do not track" mechanisms for browser users to automatically signal privacy preferences to websites that they visit. Our site(s) do not currently respond to do-not-track-signals. You can exercise other choices available to you, including limiting the placement of browser cookies on your device using your browser's cookie control features and other choices described in this Policy.
- Usage logs. When you are on AshtonWoods.com, your computer communicates a variety of information to computer servers, including the existence of cookies, your Internet Protocol address, and information about your browser program. We also create a record of what information you are requesting, such as the page or subject areas you are visiting. This information allows us to measure site activity to provide a better user experience. Our website may also use outsourcing programs to assist us in analyzing this data to improve our website.
USAGE AND DISCLOSURE OF INFORMATION
- Internal Use: In addition to the uses of personal information described elsewhere in this policy, we also may use your personal information to improve the Sites' content and user experience and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to the Site. Ashton Woods Homes also may use information for market research purposes, development of prospect lists and project and product planning. The use of our Website constitutes your permission for such uses.
- Communications with You: We will use your personal information to communicate with you to respond to your inquiries and requests, and to send you electronic or other messages about a property in one of our communities or an offering from one of our subsidiaries. We may send you a confirmation email when you register with us. If you submit your email address, we use it to deliver information to you. We always permit you to unsubscribe or opt out of future emails (see the opt out section below for more details).
- Disclosure: We want to provide you with excellent service and offer you an outstanding experience on AshtonWoods.com. We may disclosure personal information you provide in the course of fulfilling any requests or transactions that you may request. We do not sell, rent, trade, or license your personal information to any third parties for marketing purposes without your consent. We may share information provided during the sales process with third parties related to the transaction.
If you choose to make information available to the public through comment functions offered through our website or social media and networking functionality, this information will be visible to third parties. Please take care in deciding what information you choose to make available through these vehicles, as we do not control the manner in which recipients or persons who may see the information may use or re-disclose the information that you choose to provide.
We may provide personal information about you to service providers that perform functions on our behalf, in which case we require them to take steps to safeguard the information and limit their use of the information to the services they are performing on our behalf.
We also may disclose personal information when required by law or in our good faith determination that such action is necessary in order to comply with the law or legal process, the disclosure is pertinent to judicial or governmental investigations or proceedings, to protect our legal interests or the disclosure is necessary for a public safety purpose.
HOW TO OPT-OUT OF COMMUNICATIONS OR DELETE/MODIFY YOUR INFORMATION
If you would like to opt-out of any of our corporate communications please contact use the opt-out mechanism provided in our communication, if any, or contact us via our online contact page, and please specify the nature of your request. You also can contact us through our online contact page to request that we modify or delete information that you have provided to us.
We take reasonable measures to safeguard information that we collect through our website. While we use administrative, physical and technical safeguards to protect your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline. While we strive to protect your personal information, you must also take steps to protect your information. We urge you to take every precaution to protect your personal information while you are on the Internet.
UPDATES TO THIS POLICY
This Policy may be changed by Ashton Woods Homes from time to time. The most recent version of this Policy will be posted here. Your continued use of this site after any change in this Policy will constitute your acceptance of such change.