Privacy Policy

Last Updated 2/9/2021

Our Commitment to Privacy

At Ashton Woods Homes, we are committed to protecting your privacy online. Ashton Woods Homes and its parent, subsidiary and affiliated companies (collectively "Ashton Woods Homes", the "Company" or "we") respect your privacy and have developed this Privacy Policy to advise you of our online privacy practices and to describe the choices you have about the way the information collected on this site is used.  This policy applies to,, other Ashton Woods Homes websites that link to this policy, e-mails and other electronic messages between you and these websites. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our websites. By accessing or using these websites, you agree to this privacy policy. This policy may change from time to time. Your continued use of these websites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Our websites are not directed toward children.  We do not knowingly collect information from children under the age of 13. If you are under 13, do not use or provide any information on our websites or on or through any of its features, register on the website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the website, we will delete the information from our records.

Collection of Information

Ashton Woods Homes' primary goals in collecting personal information about you are, first, to give you an efficient, meaningful, enjoyable, and personalized website experience and, second, to facilitate the development of new products and services relevant to consumers like you. Personal information also allows us to provide better service to you by tailoring our communications to match your interests, allowing us to deliver more of what you want and less of what you don't want.  We may also collect information about you but individually does not identify you.


The types of information we gather include:

1 - Information You Explicitly Provide

In order to establish your account, sign up for email alerts, contact Ashton Woods with questions about our communities, or participate in various online programs offered through our websites, you will be asked to provide certain personal information to us such as your name, mailing address, e-mail address and phone number. If you have purchased a home from Ashton Woods, we may also ask for your community and closing date. You can choose not to provide this information, but as a result you might not be able to participate in some of our services or offerings. 

As part of establishing a user account with Ashton Woods, you may be permitted to post or submit computer graphics, pictures, data, or other content, including personal information, to the Ashton Woods website.  If you choose to submit this data to any public area of the website, your data will be considered “public” and will be accessible by anyone, including Ashton Woods.  Ashton Woods does not consider your photographs to be biometric data and will not use this data to personally identify you.  Ashton Woods encourages you to exercise caution when making decisions about what you choose to disclose in such public areas.

2 - Information We Automatically Collect

Cookies and Web beacons.  Like many sites, our websites employ cookies and web beacons to speed your navigation of the site, recognize you and your access privileges, and track your site usage. Cookies are bits of electronic information that can be transferred to a computer to uniquely identify that computer's browser. Web beacons are electronic files to count users who have visited a page on the website, or to identify certain cookies on the computer accessing that page. When you visit our websites and use our services, we may place one or more cookies or web beacons on your computer. The use of cookies and web beacons helps us improve the quality of our services to you, by identifying information which is most interesting to you, tracking trends, or storing your preferences and information you may want to retrieve on a regular basis, such as your favorite floorplans. Cookies also may be used for purposes such as user identification, promotional campaigns and tracking other statistical information, such as, without limitation, time spent on a particular site or webpage and number of pages visited.  We also may use these technologies to collect information about your on-line activities over time and across third party websites or other online services as they relate to Ashton Woods. The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways, such as if you registered on the websites or that we receive from third parties. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies.  However, if you choose to disable cookies, some of the features and services on our websites will not operate properly.

Third party analytics services.  We may use third party analytics services on the website, such as Google Analytics.  The analytics providers that administer these services use technologies such as cookies, web beacons and web server logs to help us analyze your use of the website. The information collected through these means (including IP address) may be disclosed to these analytics providers, and other relevant third parties who use the information to evaluate use of the website. To learn more about Google Analytics and how to opt out, please visit or

Third-party advertising services.  We may work with service providers and advertising networks to help tailor site content to users or to serve ads on our behalf. Through such ad services, we can retarget our messaging to users of the website on other webpages and applications through interest-based and contextual means.  These companies may employ cookies and web beacons to measure advertising effectiveness and track users’ activities across different websites over time. The ad services use this information to show you ads that may be tailored to your individual interests. The information our ad services may collect on our behalf includes data about your visits to websites that serve our ads, such as the pages or ads you view and the actions you take on the websites. This data collection takes place both on this website and on third-party websites that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.  To learn about how to opt out of interest-based advertising in the U.S., click here 

Some Internet browsers offer what often are referred to as "do not track" mechanisms for browser users to automatically signal privacy preferences to websites that they visit. Our site(s) do not currently respond to do-not-track-signals. You can exercise other choices available to you, including limiting the placement of browser cookies on your device using your browser's cookie control features and other choices described in this Policy.

Usage logs.  When you are on our websites, your computer communicates a variety of information to computer servers, including the existence of cookies, your Internet Protocol address, and information about your browser program. We also create a record of what information you are requesting, such as the page or subject areas you are visiting. This information allows us to measure site activity to provide a better user experience. Our website may also use third-party services to assist us in analyzing this data to improve our website.

Usage and Disclosure of Information

Internal Use: In addition to the uses of personal information described elsewhere in this policy, we also may use your personal information to improve the websites’ content and user experience and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to the websites. Ashton Woods Homes also may use information for market research purposes, development of prospect lists and project and product planning, as well as to operate, maintain, evaluate and improve the website and our products, services, programs and events (including analyzing and improving the website and our programs, managing our communications, performing data analytics, and performing accounting, auditing and other internal functions).

Communications with You: We will use your personal information to communicate with you to respond to your inquiries and requests, and to send you electronic or other messages about a property in one of our communities or an offering from one of our subsidiaries. We may send you a confirmation email when you register with us. If you submit your email address, we use it to deliver information to you. You may unsubscribe or opt out of future emails (see the opt out section below for more details).

External Use: We want to provide you with excellent service and offer you an outstanding experience. We may share your contact and/or purchase information with affiliated or third-party entities for business, marketing, and/or solicitation purposes. We may also use your information to protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities, and to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies including our online Terms of Use.  We may also disclose aggregated information about our users and information that does not identify any individual without restriction.  By providing such information to us, you are authorizing us to share such information with third-party entities.  If you do not consent to us sharing such information, do not provide such information to us.


 If you choose to make information available to the public through comment functions offered through our website or social media and networking functionality, this information will be visible to third parties. Please take care in deciding what information you choose to make available through these vehicles, as we do not control the manner in which recipients or persons who may see the information may use or re-disclose the information that you choose to provide.

We may provide personal information about you to service providers and other third parties that perform functions on our behalf.

We may provide personal information about you to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our  assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by our Company about our website users is among the assets transferred.  We reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our Company or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.

Additionally, we use your personal information for any other purposes for which you provide it and for any other purposes disclosed by us when you provide the information and otherwise with your consent.


We also may disclose personal information when required by law or in our good faith determination that such action is necessary in order to comply with the law or legal process, the disclosure is pertinent to judicial or governmental investigations or proceedings, to protect our legal interests or the disclosure is necessary for the safety of us, our customers or the public.

How to Opt Out of Communications or Delete/Modify Your Information

Company Communications If you would like to opt-out of our marketing communications please  use the opt-out mechanism provided in our communication, or contact us via our online contact page or via email at and please specify the nature of your request. 

Accessing and Correcting Your Information You also can contact us through our online contact page to request that we modify or delete information that you have provided to us. You can review and change your personal information by logging into the website and visiting your account profile page.

You may also send us an email at to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Tracking Technologies and Advertising. To stop tracking technologies and advertising, you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may then be inaccessible or not function properly.

Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by setting your browser to disable or refuse cookies. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.


Data Security

We take reasonable measures to safeguard information that we collect through our website. While we use administrative, physical and technical safeguards to protect your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline. While we strive to protect your personal information, you must also take steps to protect your information. We urge you to take every precaution to protect your personal information while you are on the Internet. Any transmission of personal information to us is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on the websites. 


Third-Party Websites and Online Services

This online privacy policy only applies to our websites. Our websites also include links to other websites or online services operated by third parties, which are subject to their own privacy policies. If you visit another website, or interact with a third-party online service, we recommend that you review the online privacy policy of that website or online service to determine how the operator of that website or online service will handle personal information collected through that website or online service. For your convenience, for example, we may offer links to online tools which allow you to share content from our website with third parties or sites of your choosing, such as Facebook, Twitter, Zillow, Bing, Pinterest, Instagram, Google or ShareThis. Your use of such tools, sometimes called "widgets", is subject to the privacy policy applicable to the tool or widget that you use.  Ashton Woods Homes may also offer links to third-party sites that provide, for example and without limitation, for the use of debit or credit cards, for payments to Ashton Woods Homes.  Your use of such third-party sites is also subject to the privacy and other related policies for those sites, and Ashton Woods Homes is not responsible for and you expressly release Ashton Woods Homes from any and all claims or damages that arise out of or relate to such third-party sites.  


Updates to This Policy

This Policy may be updated by Ashton Woods Homes from time to time. The most recent version of this Policy will be posted here. Your continued use of this site after any change in this Policy will constitute your acceptance of such change. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our websites and this privacy policy to check for any changes.


Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Ashton Woods Homes

Attn: Legal Department

3820 Mansell, Rd Suite 400

Alpharetta, GA 30022


Jurisdiction and Cross Border Transfer

The websites and service are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States. Your personal information may be stored and processed in the United States where our servers are located and our central database is operated. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities may be entitled to access your personal information.